Learn How to Get a
Better ROI on Your List Purchases

Guide to Smarter List Buys

Make smarter list buys with Othot’s predictive modeling

It’s standard practice for enrollment marketers to buy tens of thousands of student names from the ACT, College Board, and other sources, and then follow up with high-leverage marketing campaigns and admissions outreach. This Guide explains how predictive modeling can help an institution make smarter list buys to find higher probability students, and get valuable money-saving insights after a list has been purchased.

Othot’s predictive analytics software is a powerful solution for:

  • Increasing enrollment
  • Shaping the class with best-fit students
  • Making smarter financial aid allocations
  • Getting a bigger return on your marketing dollars
  • Helping your admissions counselors make better use of their time


Learn how to get a bigger return
on every list you purchase

For more information, call 412-458-4167
or email us at sales@othot.com.