Othot, a market leader in predictive and prescriptive analytics solutions for higher education institutions, is pleased to announce that Bama By Distance selected its advanced analytics platform to support the university’s strategic enrollment goals.

“The partnership with Othot will enhance our marketing ROI, reduce spending, and improve the efficiency of overall recruitment efforts in the online sector. As we further expand our utilization of Othot’s resources, we are confident that the partnership will yield imperative improvements in the areas of student success and graduation. Othot supports our enrollment management strategy in a manner that we hope will support the success of our online programs for years to come and help grow stronger affinity among graduates of our various academic programs,” said Robert E. Hayes, III, Ph.D. Associate Dean of the College of Continuing Studies at The University of Alabama.

Bama By Distance chose Othot because the AI-powered solution offers both predictive and prescriptive analytics and provides predictions at the individual student level. These features are unique to the Othot Platform.

“Bama By Distance was drawn to Othot because of the individualized analysis and specificity of solutions provided through the platform. We invested in the partnership with Othot in order to advance our insight into the contemporary profile of online students. Few platforms provide such a comprehensive analysis of prospective student behavior, and offer a prescriptive roadmap for guiding them resourcefully through the enrollment funnel,” said Dr. Hayes.

Othot is trusted by schools across the country to reach specific enrollment quality and volume goals, and increase net tuition and retention while minimizing financial expense. Othot’s AI-powered software provides predictive and prescriptive analytics in real time, enabling schools to engage each individual student with the right tactic at the right time.

“We are excited to partner with Bama By Distance,” said Andy Hannah, CEO of Othot. “Drawing from explainable AI in Othot’s Platform, the University will gain a deeper understanding of its prospects and students at an individual level. The Platform’s prescriptive analytics will drive both strategies and tactics to optimize enrollment. Bama By Distance’s underlying models will be unique to the University – an important aspect of the Othot Platform because no two institutions are the same.”

For more information about the Othot platform, please contact Dave Babst, Vice President of Marketing, at 412-458-4167 or at dmbabst@othot.com.

About Bama By Distance
For more than 100 years, Bama By Distance has been providing flexible and innovative educational opportunities. Beginning as correspondence courses by mail, continuing education classes have evolved through broadcast television, VHS cassettes and expanded into internet-based distribution. Today, Bama By Distance offers educational, consultative, enrichment and lifelong learning programs for a wide variety of student populations in Alabama, across the country and around the world. With more than 200 employees and a budget 10,000 times larger than its first year, Bama By Distance continues to stay at the forefront in technology use for teaching and learning at a distance.

About Othot
Othot is a higher education software company that provides predictive and prescriptive analytics solutions for private and public colleges and universities across the country. The Othot support team focuses on each school’s specific enrollment and retention goals. Othot’s AI-powered and cloud-based software provides continuous intelligence in real time, enabling schools to engage each student with the right tactic at the right time.