Othot Welcomes Arkansas Tech University as its Newest Customer

Othot is pleased to announce that Arkansas Tech University (Arkansas Tech) is our newest customer. Arkansas Tech is the third largest university in Arkansas with enrollment of around 12,000 students.

Arkansas Tech selected Othot because its platform has both predictive and prescriptive analytics capabilities that the enrollment team will use to determine the best path to recruit and retain students. The team will also use insights from the platform to maximize its recruitment and marketing resources and to inform merit and financial aid allocations.

“We are impressed by Othot and how they created one platform that could balance the needs of our day-to-day data usage, as well as bigger picture executive-level reports,” says Dr. Blake Bedsole, Vice President of Enrollment at Arkansas Tech University. “We needed a solution that could be up and running quickly and Othot has proven that it can have models ready in less than 45 days, which means we’ll be able to use the predictions and insights in parallel with the 2019 enrollment cycle.”

This new customer adds to Othot’s growing list of polytechnic and comprehensive institutions who have recently selected our advanced analytics platform and exemplifies the growth in market awareness as to how advanced analytics can support a university’s enrollment management and retention functions.

“Arkansas Tech recognizes how Othot’s advanced analytics can enhance and improve the school’s overall strategy,” says Andy Hannah, CEO of Othot. “We’re really excited to have Blake and his team on board and be a part of their journey to becoming an even more data-driven organization.”

For more information about the Othot platform, please contact Dave Babst, Vice President of Sales, Marketing and Customer Success at 412-458-4167 or at dmbabst@othot.com.

About Arkansas Tech University
Arkansas Tech University is the third largest university in Arkansas and has more than 120 degree programs. The university is dedicated to student success, access, and excellence as a responsive campus community providing opportunities for progressive intellectual development and civic engagement.