Andy Hannah, CEO and co-founder at Othot, discusses using predictive analytics to improve higher education enrollments with Anthony Levato, Director of Marketing at EducationDynamics. Andy will be presenting a paper at CALEM entitled “A Strategic Guide to Predictive Analytics: Five Questions Every Enrollment Professional Should Ask.” CALEM is the Conference on Adult Learner Management and takes place April 5-7 in Denver Colorado. Over 100 institutions will send marketing, admissions, enrollment, and program leaders and staff with one goal in common: enrolling more adult students.