University of Pittsburgh

Pitt Students

Pitt

THE NEED

Finding best-fit students for Pitt’s freshman class while making optimal use of marketing and budgetary resources

THE CHALLENGE

Finding predictive analytics software that can be used “right out of the box” to drill down to individual student records and prediction scores

THE RESULTS

Othot will help Pitt meet enrollment targets with best-fit students while achieving a better return on resources and dollars, and the enrollment services managers will be able to better focus their time and know what actions to take to increase the likelihood of a student enrolling.

Kellie Kane
OAFA Director of Operations & Strategic Planning

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At Pitt, we are interested in streamlining rather than throwing out a giant net. We will use the Othot platform to shape the class in the direction that the University requires. If the University wants more low-income students, we can use Othot to find them. If the University wants more high-quality students, Othot shows us who to target and how to increase the probability of enrollment. If the University wants more geo-diversity, we can use Othot to focus our efforts there, and so forth.

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