“When you do things right, people won’t be sure you’ve done anything at all.”1
When I was in high school and college, I worked on lighting and sound for theater productions. While I am sure only a few people appreciated that they could clearly see everyone on stage and hear what they were saying, I am equally sure that almost everyone there would have noticed if you couldn’t. Sure, when you go to a rock concert, the lights and sound are front and center, but they are not necessarily the first thing people think about when they think about a theater production, but they are no less an integral component of the production.
Data Analytics is a lot like that. Though it can be an important part of a business, few companies have a witnessed first hand the kinds of benefits the good data analytics can provide and fewer still can count it among their core competencies. Bringing analytics into your business can be time consuming and expensive and, if not done correctly, may not provide the value your business was looking for in the first place. Data is one part of your business that might not get all the attention, but OThot recognizes that it can be the unsung x-factor that can help you take your operation to the next level. OThot is focused on bringing that power to small and medium businesses by making it easy and economical to incorporate into their operations.
Once you get your data working for you, your competitors might not know what you’ve done, but they will definitely see that you are doing something right.
1 “Godfellas” Futurama Season 3, Episode 20 (though quite similar to Chapter 17 of the Tao Te Ching “When the Master governs, the people are hardly aware that he exists …”)