What does Advanced Analytics have to do with Student Success?
It’s not surprising that enrollment isn't the only problem for colleges and universities. Student success, inclusive of graduating on time with manageable debt and achieving positive post-graduate outcomes, is more and more a focal point of [...]
Is 2020 the Year of Prescriptive Analytics for Strategic Enrollment Management?
The challenges that exist for growth and stability in higher education are well documented. The biggest concerns that Strategic Enrollment Management leaders from Othot’s Partner Schools consistently share are (1) a decrease in demographics, (2) an [...]
What is the Most Dynamic and (un)Predictable Industry in America?
Accurate predictions in stable industries are relatively easy. In Pittsburgh, home of Heinz, I bet we can predict the sale of ketchup “bottles” with high accuracy. The demand of Ketchup, like the demand of hot dogs, [...]
What Could Have Been with Predictive and Prescriptive Analytics
In our last post, we talked about how insights derived from data are the missing ingredient for prioritizing enrollment management initiatives and identifying students to recruit. But how do you put everything together to create an [...]
How to Prepare for the New Normal in Strategic Enrollment
National Association for College Admission Counseling (NACAC) voted to remove three provisions from its Code of Ethics and Professional Practices (CEPP). These changes were made in response to an investigation by the Antitrust Division of U.S. [...]
The Missing Ingredient in Strategic Enrollment, Today
Our collective experience in higher education leadership spans 24 years across both campus and online populations. We have played instrumental roles in helping our respective institutions grow and achieve strategic enrollment goals, increase retention, and reduce [...]
Othot and Arizona State University: Optimizing Recruitment Strategy with Platform Insight
In the world of higher education recruitment strategy, institutions often measure initiative success by the net number of new students gained over previous terms — especially if this means there has been an increase in students [...]
How are Universities Predicting Student Outcomes with Better Analytics?
That was the theme of this year’s Advanced Analytics Summit sponsored by the University of Pittsburgh and Othot, Inc. The presenters highlighted the cutting-edge work being conducted at their institutions and raised some important issues. The [...]