Othot Product Advisory Board
Othot is excited to announce that our first-ever Product Advisory Board has been assembled! The board consists of six highly experienced individuals selected from a diverse group of some of our most active customer institutions. As [...]
Advanced Analytics: The Customer Advantage
Early adoption of advanced analytics strategies and applications have occurred in the private sector for over a decade. The most extreme examples are “digitally native companies” like Amazon and Google. Both of these companies have emerged [...]
Customer Impact Series: Evaluating Name Buys and Sources
For the fourth and final installment in our impact series, I’d like to provide an example of how we are helping a key customer determine the quality of their name buys and the effectiveness of their [...]
Customer Impact Series: Managing Financial Aid Appeals Spend
For the third installment in our impact series, I’d like to provide another financial aid example. Last week, I discussed how a customer used Othot’s insights to target a narrow population of students with a specific [...]
Customer Impact Series: Targeted Financial Aid Awards
Last week, we launched our impact series with a post about one of our higher education customers that used the Othot Platform to determine how best to convert accepted students into deposited students. The answer was [...]
Customer Impact Series: Accepted Student Visits
It’s past May 1st (National Decision Day) and hopefully your enrollment class is looking good for the upcoming school year. Take a minute and breathe a sigh of relief. For many of Othot’s customers, the past [...]
Customers Achieve Value Using Othot’s Advanced Analytics Platform
In previous Customer Success posts, I’ve talked about our proven process to deliver value to our customers and how we can expedite time to value. However, I haven’t thoroughly discussed what “value” our customers are realizing. [...]
Use Data and Analytics to Drive Your Retention Strategies
Higher education institutions are being challenged to balance their mission as educators and their need to support that mission financially. They are also seeing more scrutiny around justifying the value of an education, which can have [...]